UCHicago medicine: Comprehensive Cancer Center
UChicago Medicine is opening a state-of-the-art cancer facility in 2025. Which is pretty exciting. What's not pretty? the construction.
problems
- UChicago Medicine didn't feel excited about the new facility, since the construction was so ugly and inconvenient
- Since this facility would take a long time to build, they needed a way to refresh the design as details may change, damage may occur, etc. without having to replace the entire fence.
- Since this facility would take a long time to build, they needed a way to refresh the design as details may change, damage may occur, etc. without having to replace the entire fence.
Solution
- The future of ____ cancer care
- 30 interchangeable, repeatable panel designs using original client imagery
- 75 final panels
- 30 interchangeable, repeatable panel designs using original client imagery
- 75 final panels
AWARDS:
42nd Annual Healthcare Ad Awards | Best in Show | Installations
Team42nd Annual Healthcare Ad Awards | Best in Show | Installations
Art Director: Me
Copywriter: Matt Petersen
