NUVANCE HEALTH: Advertising Campaign
Nuvance Health is an East Coast health system in the process of being acquired by Northwell Health.
problems
- Nuvance is a premier health system with incredible capabilities, but is drowned out in the region by larger academic centers.
- In their acquisition by the larger system Northwell, Nuvance wants to make sure their voice is heard by touting the breadth of their expertise and locations.
- In their acquisition by the larger system Northwell, Nuvance wants to make sure their voice is heard by touting the breadth of their expertise and locations.
Solution
A confident campaign driven by hard-hitting reasons to believe in Nuvance. Created for Cancer, Cardio, Weight Management, Neuro, Women's Health, and PCI surgery. The creative strategy here was UNEXPECTEDLY EXCELLENT.
Campaign Strategy
Yes
“Yes” isn’t just a word, it’s a bold answer to every assumption.
It challenges the belief that advanced care only lives in ivory towers or big-city hospitals. It proves that world-class care can come with a plan that fits, your goals, your life and your needs. This platform flips the script with one confident reply:
Yes, we do.
“Yes” isn’t just a word, it’s a bold answer to every assumption.
It challenges the belief that advanced care only lives in ivory towers or big-city hospitals. It proves that world-class care can come with a plan that fits, your goals, your life and your needs. This platform flips the script with one confident reply:
Yes, we do.
Team:
- Art Director: Me
- Copywriter: Naufil Faisal
- CD: Jim Larmon
- Art Director: Me
- Copywriter: Naufil Faisal
- CD: Jim Larmon
