Fresh Start: School Laundry Systems
Fresh Start is a nonprofit organization dedicated to installing laundromats in public schools.
- 1 in 5 American students don’t have access to clean clothes.
- Dirty clothes can harm confidence, increase bullying, and decrease attendance.
- Teachers can't help keep their students clean without spending personal time and/or money.
Fresh Start builds educational solutions that enrich your school for years to come. We’ll meet with your administration to plan and implement a fully-functioning laundry system for student, faculty, and parent use, including machines and a full-time laundry room assistant.
Creative Strategy
Fresh clothes, fresh start.
Using imagery of “wiping the slate clean”, these visuals express new opportunities students get when they have access to clean clothes. A playful type treatment represents a break from the status-quo -- in order to get a fresh start you need to shake things up. This brand speaks to two audiences: teachers who nominate their school and students who use the program. Bright colors and vector icons maintain a young voice while photography and clear grid lockups add maturity.
To see how I conceptualized this project and others, take a look at my process.
What I Did
-  Brand Identity
-  Name and Logo
-  Copywriting
-  Advertising
-  Web Design
-  Icon Development

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