Phase: The Quit Vaping Vape
Phase is a line of nicotine/aromatherapy vape pens that helps you quit nicotine vapes.
- Originally intended to help adults quit smoking, vapes have gotten a new generation of young people addicted to nicotine.
- One hit of a vape can have as much nicotine as a whole cigarette, which means vaping can be even harder to quit.
- There are no existing products that can wean you off nicotine while also satisfying the urge to smoke something
Phase’s delicious formula can wean anyone off vaping easily, safely, and comfortably. Our subscription box keeps you supplied with vape pens that decrease in nicotine content over a twelve week period. When you’re done with the pens, you can send them back to us and we’ll recycle them.
Creative Strategy
Take charge. Take flight.
Speaking to young adults experiencing harmful effects of constant vaping, this brand visually expresses detoxing. Dark-to-light gradients represent the exhalation of toxins and the inhalation of a healthier future. The logo has three bars of varying thickness instead of an “E”, which becomes a repeated brand element that represents week-by-week progress. Copy and advertising reinforce the idea that you are in control, not the nicotine — that only you have the power to free yourself.

What I Did
-  Brand Identity
-  Name and Logo
-  Copywriting
-  Advertising
-  Package Design
-  Illustration

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