Reach: Limited Mobility Fitness
Reach is an exercise brand for people with all types of mobility impairments.
problems
- There isn’t a place for mobility impaired people to get exercise tools and tailored workouts easily and inexpensively.
- When it hurts to even move, it’s difficult to find the motivation to exercise.
- When it hurts to even move, it’s difficult to find the motivation to exercise.
Solution
Whether you’re wheelchair bound, recovering from surgery, or dealing with chronic pain, Reach offers the tools to help you take control of your body and become active again. Our website walks you through a simple quiz to create a custom fitness kit, which includes equipment and a personalized workout log delivered to your front door.
Creative Strategy
Fitness is freedom.
Using abstract, curvilinear forms as both supergraphics and icons, Reach’s visual voice simultaneously expresses movement and comfort. The motivational tone carried throughout the brand’s copy welcomes mobility-impaired people who feel trapped in their body and can’t afford a personal trainer. Accessibility is pushed through font choice (Calibri, an easy-to-read, dyslexia-friendly font) and gender-neutral colors. The brand exhibits a sense of freedom and peace in angles that affect edges and plenty of white space.
Using abstract, curvilinear forms as both supergraphics and icons, Reach’s visual voice simultaneously expresses movement and comfort. The motivational tone carried throughout the brand’s copy welcomes mobility-impaired people who feel trapped in their body and can’t afford a personal trainer. Accessibility is pushed through font choice (Calibri, an easy-to-read, dyslexia-friendly font) and gender-neutral colors. The brand exhibits a sense of freedom and peace in angles that affect edges and plenty of white space.
What I did
- Brand Identity
- Name and Logo
- Copywriting
- Advertising
- Package Design
- Web design
- Name and Logo
- Copywriting
- Advertising
- Package Design
- Web design
Explore the fitness kit quiz yourself!
Movement makes life better
This campaign focuses on the benefits that come from routine exercise rather than the exercise itself. Through strategic voice selection of stock photography and superimposed graphic brand elements, this campaign shows how Reach can improve your everyday quality of life.
